AMRB is part of the Kantar Group of companies (www.kantar.com) - one of the largest research and consultancy conglomerates in the world. Kantar, the insight information and consulting division of WPP Pls (www.wpp.com), operates in more than 90 countries with over 20,000 employees. Some associates within the Kantar group are IMRB International, The Added Value Group, Kantar Media Research, TNS etc.
AMRB's parent organization within the Kantar Group is IMRB International, the largest market research company in South Asia. AMRB can therefore leverage over four decades of IMRB's research experience and learnings, across a variety of sectors and markets. This is in areas such as qualitative research, retail and media research, e-technology/ IT and B2B research, as well as specialized tools for pricing, segmentation and portfolio management.
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